Construction manufacturers, how can you reach your specifiers with optimum visibility for your products?

Are you a construction manufacturer? Not only is it crucial to find innovative ways of increasing the visibility of your products, but you also need to constantly evolve and adjust your work processes.

In this article, you will find valuable information on how digitising your products can improve your competitiveness and visibility on the market. This is supported by survey results and concrete case studies.

Don’t miss this opportunity to embrace the digital future!

Maximising your impact through product digitisation

The Georgia Manufacturing Survey 2005, confirms the growing importance of product digitisation in the manufacturing sector. It highlights that manufacturers are leveraging information technology and production practices to drive innovation-based competitiveness. The survey revealed that IT applications, such as CAD, are widely used by almost half of the manufacturers surveyed.

This trend is also reinforced by the survey results. They indicate that online sales account for a growing share of manufacturers’ total sales. Almost two-thirds of respondents said they generate sales via their website or e-mail. What’s more, around one in five manufacturers generated more than 10% of their sales via the Internet.

Percentage of manufacturers’ sales generated via the Internet on the rise.
Source : Innovation in Manufacturing: The 2005 Georgia Manufacturing Survey

Product digitisation, such as the integration of high-quality 3D BIM objects into platforms like, offers you as a manufacturer additional opportunities to maximise your impact on the market.

For example, PVC entrance doors modelled in 3D, with customisable configurations, allow realistic and accurate visualisation of key products. This approach makes it easier to meet customers’ needs and boosts manufacturers’ competitiveness by enabling them to offer customised, innovative solutions.

Targeted exposure to construction specifiers

The platform is used by many construction professionals. In fact, more than 4,000 building professionals sign up every month. Architects, design offices, engineers, BIM Managers and BIM Modellers upload high-quality, functional BIM objects for their digital mock-ups.

By publishing BIM objects on, such as ergonomic office furniture or electrical equipment, you can increase your visibility to a targeted and qualified audience. They are looking to integrate these elements into their digital mock-ups.

Why quality BIM objects are essential for your construction specifiers

Advantages and benefits of digitisation vs. the paper catalogue

Quality BIM objects enable specifiers to design buildings and structures with an unprecedented level of detail and accuracy. This enables more efficient planning, reducing potential errors and unnecessary construction costs., the leading interactive platform for BIM objects, enables users to visualise, customise and simulate the use of construction products in realistic environments.

The BIM objects available facilitate the creation of realistic visualisations of construction projects. This makes it much easier for customers to understand and envisage the final product in greater detail and in concrete terms.

These objects also offer optimised building information management, providing valuable data. For example, material specifications, energy performance and maintenance costs. These elements enable efficient management of construction information throughout the building’s lifecycle.

The digitisation of product catalogues, a revolutionary innovation

The digitisation of product catalogues is revolutionising the construction sector. This innovation provides instant global access to product information, reaching an international audience. The digital catalogue is far more interactive, offering detailed visualisations, customised configurations and realistic simulations of product use.

This format goes far beyond the traditional paper catalogue, incorporating a range of product information, from technical specifications to performance. It also ensures compatibility with BIM modelling software, optimises referencing on search engines and encourages direct communication between manufacturers and users.

As an added bonus, digitisation contributes to a sustainable development strategy, limiting the use of paper.

Strengthen the trust and credibility of your brand

Also, by publishing on the BIM&CO platform, you demonstrate your commitment to innovation and quality by offering accurate, easy-to-use digital models.

For example, 3D-modelled air conditioning systems with flooring configurations such as laminate flooring allow construction professionals to explore these products with precision, reinforcing confidence in the brand.

The above-mentioned study, carried out in Georgia in the United States on almost 650 manufacturing companies, highlights the importance of innovation as a competitive strategy.

This research shows that companies that base their competitive strategy on the development of innovative products or processes achieve higher returns on sales. They pay better wages. What’s more, they have less to fear from outsourcing than manufacturers who base their competitive strategy on other strategies.

Manufacturers surveyed who rely on innovation for their competitive advantage reported returns on sales 50% higher than companies that rely on supplying low-cost products.

Encouraging collaboration with professionals

Finally, the cloud platform facilitates communication between manufacturers and construction professionals, including their potential prospects. This cloud-based solution enables product-specific data and information to be exchanged seamlessly.

Manufacturers like you can integrate kitchen equipment, for example. For example, gas cookers with multiple burners or stainless steel sinks. They offer end users and professionals an immersive, collaborative experience in project design.

Manufacturers, are you ready to boost your visibility?

As a construction manufacturer, using the platform will enable you to extend your digital visibility. You’ll also be able to attract more prospective customers by publishing your products digitally and in 3D.

This innovative approach strengthens the credibility of your brand. Not to mention encouraging collaboration. As well as opening up new business opportunities in a sector that is constantly evolving towards digital technology.

By integrating concrete BIM objects such as doors, windows, office furniture and floor coverings, you can now offer construction professionals an immersive and accurate experience. This will enhance your visibility and attractiveness on the BIM&CO platform.