{"id":33822,"date":"2023-02-13T10:21:25","date_gmt":"2023-02-13T09:21:25","guid":{"rendered":"https:\/\/www.bimandco.com\/bim\/?p=33822"},"modified":"2025-03-27T14:55:57","modified_gmt":"2025-03-27T13:55:57","slug":"manufacturers-5-effective-levers-to-attract-construction-specifiers","status":"publish","type":"post","link":"https:\/\/www.bimandco.com\/bim\/manufacturers-5-effective-levers-to-attract-construction-specifiers\/","title":{"rendered":"Manufacturers: 5 effective levers to prescribe your solutions"},"content":{"rendered":"

As a manufacturer, reaching out to your customers in the construction industry is no easy task. Especially with the recent evolution in the behaviour of architects, design offices and construction companies, who are increasingly digitising their projects.<\/em><\/p>\n

Given this, what effective levers do you need to activate in order to gain visibility, reach your prospects and build loyalty? We tell you everything you need to know in this article!<\/em><\/p>\n

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1) Understanding your target: construction specifiers<\/h2>\n

As a manufacturer, your core target audience is the construction specifiers. These include architects, economists and design offices in the construction market.<\/strong><\/p>\n

And why are these professionals your targets? Simply because they are looking for quality products and solutions<\/strong> to carry out their construction projects. As a manufacturer, it is important that you emphasise this quality to differentiate yourself from competitors. Quality<\/strong> can include aspects such as durability, reliability and performance of your products.<\/p>\n

According to a 2020 study by McKinsey<\/strong><\/a> on the future of construction, productivity in the sector could increase by 60% in the coming years. How can this be achieved? Through a digital transition<\/strong>. It is therefore logical for your targets to resort to it, particularly to Building Information Modeling and the use of digital models and manufacturing objects.<\/p>\n

What’s more, for reasons of regulations and buyer constraints, these players are increasingly using data<\/strong> in the creation of their digital models.<\/p>\n

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2) Digitalising your quality products<\/h2>\n

Now that you know that your potential specifiers are increasingly interested in digital, it is important to adapt to this demand<\/strong>. In this way, you will maintain and even increase your number of prospects<\/strong>.<\/p>\n

So make room for the digitalisation<\/strong> of your product catalogue. Of course, by going through a company that will model quality BIM objects for you, and that will be able to accompany you in this digital transition. Discover what a quality BIM object<\/strong><\/a> is in our dedicated article<\/strong><\/a>.<\/p>\n

By modelling your manufacturers’ products, your specifiers will find all the information they need to carry out their projects. This will also allow you to increase your visibility with a digitalized product catalogue.<\/p>\n

Manitou<\/strong><\/a>, a world leader in material handling, people lifting and earthmoving, has already taken the step of digitising its products. They are now available on the BIM&CO platform<\/strong><\/a>!<\/p>\n\n\n

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